Company Info

Company Background

In a wine bar in Rome on a cold night in January 2001, the MacPhee’s made a decision that lead to the launch of MacPhee’s wine cellarage in March 2002. Individual collectors, restaurants, wineries and other industry professionals entrust MacPhee’s with tens of thousands of cases in the climate controlled Offsite Storage facility which has since become the benchmark for wine storage in Melbourne.

MacPhee’s soon branched out into a complete range of wine cellaring solutions, becoming the exclusive importers and distributors for EuroCave Wine Cabinets, cellar conditioners and racking systems in Australia and New Zealand in January 2003.

MacPhee’s were continuously asked to design and build wine cellars for homes, restaurants, and corporate firms, all via word of mouth and so MacPhee’s Custom Designed Cellars was born incorporating insulation, Cellar Conditioners and Wine Racks.

In October 2007, MacPhee’s announced the opening of their unique store, MacPhee’s for the wine enthusiast, featuring a wide range of beautiful Wine Accessories many of which are only available at MacPhee's.

Craig MacPhee

Cellaring his first serious bottle of wine at fourteen years of age gives you an insight into Craig's passion for wine. He spent 18 years in the financial services industry, with his last role being CEO of Distribution for a major financial services organisation. Craig holds a Master of Business Administration (Executive) from the Australian Graduate School of Management (University of NSW and Sydney University).

Craig just couldn't bring himself to throw that first bottle away. It now lives happily in ‘The Rack’ along with many other treasured empties that clients have added over the years.

Tania MacPhee

Tania MacPhee grew up in the wine business and represents the third generation of her family in the industry. Receiving her first pay packet from a part-time job during university studies, Tania invested this wisely by buying a bottle of Grange.

Tania has completed both a Bachelor of Business (Marketing) Degree, graduating with distinction, and a Diploma of Financial Planning. She has previously worked as a Marketing Strategist for a consultancy firm in Collins Street, Melbourne. Tania loves cooking, mostly Italian food that was taught to her by her grandmother.

By the way, the Grange hasn't been opened - yet!